GBCHealth represented the private sector at the United Nation's Working Together to Achieve the Three Zeros World AIDS Day event in Beijing on December 1, 2011. The event focused on the UNAIDS Getting to Zero strategy: zero discrimination, zero AIDS-related deaths and zero new infections.
Zero New Infections: GBCHealth's Michael Schreiber introduced the Elena Pinchuk Social Media and Mobile Phones competition. The global competition awards up to $10,000 USD to innovative start up companies that use social media or mobile phones to promote HIV prevention. Regional winners were announced at the event.
Zero Discrimination: In an effort to end discrimination against those living with or affected by HIV/AIDS, the event included a photography exhibition. It included photographs taken by celebrities, officials and the general public, all expressing support for discrimination-free employment practices and equality within the workplace. The exhibition also educated visitors about the harm of stigma and discrimination through statistics on discrimination in China and quotes from leaders and celebrities.
Zero AIDS-related Deaths: The Positive Commitment Award was initiated by the International Treatment Preparedness Coalition in 2007. Every year, members of China’s People Living with HIV/AIDS community vote and select four people who have made special commitments to improving the lives of PLWHA in China. Awards were presented at the event.