Thank you for signing the CEO Pledge! Please help GBCHealth with our World AIDS Day outreach. This page contains everything you need to communicate out about the pledge and to help us keep track of who we're reaching.

World AIDS Day Communications Plan

Wednesday, 11/28 – Issue Press Release

Click here to see the GBCHealth/UNAIDS Press Release

Wednesday, 11/28 – Op-Ed

Click here to see the Huffington Post Op-Ed by Kenneth Cole and Levi Strauss & Co. President & CEO, Chip Bergh

Wednesday, 11/28 – Social Media Blitz

We will launch a coordinated social media blitz to coincide with the press release. We are asking all signatories to promote the pledge via your social media channels from Wed. 11/28 to Fri. 11/30.

Join the conversation, use Hashtags: #CEOPledge and #WAD2012
Here are tweets you can use:
*Please feel free to create your own
TWEET FOR CEO'S TWITTER HANDLE ON 11/28
	Proud to have signed the GBCHealth pledge calling for end of HIV travel restrictions http://ow.ly/fexaK #WAD2012 #CEOPledge | TWEET THIS
TWEET FOR COMPANY'S TWITTER HANDLE ON 11/28
	CEOs stand together against HIV travel restrictions on WAD2012 http://ow.ly/fexaK #WAD2012 #CEOPledge | TWEET THIS
	Bad for biz: Don't miss @HuffPostImpact piece by @KennethCole & @LeviStraussCo CEO Chip Bergh on HIV travel restrictions http://ow.ly/fEbgL | TWEET THIS
	Watch this poignant video about Marco, whose life and work were impacted by HIV-related travel restrictions http://ow.ly/foYmP #WAD2012 #CEOPledge | TWEET THIS
	Click here to link to our Facebook posts
	Click here to watch Levi Strauss & Co's video on HIV travel restrictions or click here to download a copy

Thursday, 11/29 – UNAIDS Event, NYC

On Thursday, November 29^th, UNAIDS will be hosting a lunchtime panel discussion on strategies to address HIV-related stigma and discrimination. The event will take place from 1:15-2:30 PM (ET) at the UN Secretariat in New York City. Michael Schreiber, Managing Director of GBCHealth, will participate on the panel and will discuss the CEO pledge. Prior to lunch, the pledge will be featured at a UN press conference on HIV discrimination. If you would like to attend the panel discussion, please RSVP to: JohnsonJ@unaids.org

Download the invitation.

Additional Resources

UNAIDS Fact Sheet on HIV Travel Restrictions | Download

Marco's Story | Watch now

A three minute video you can use for outreach about the pledge, telling the story of an HIV+ man deported on a layover in Qatar en route to a business meeting

Digital copy of the Financial Times ad | Dowload

On Thurs. 11/29, GBCHealth will run a full page ad in the Financial Times highlighting all signatories, created by Y&R.

How did you share this story? | Tell us now

Please let us know how many people our campaign has reached through your outreach!